David Rey

David Rey is CEO and President of Goodwill Industries of North Florida, Inc., a not-for-profit organization dedicated to assisting individuals who face barriers to employment. His journey, along with over 25 years of leadership, finance, accounting and real estate experience, allows David the perspective and skills required to expand the mission to support our community.
A Michigan native, David’s family relocated to the Florida Keys when he was eight years old. At 18, he began attending Santa Fe College in Gainesville before earning both a bachelor’s and a master’s degree from the University of Florida. David currently resides in Clay County and is a proud father of his daughter and son, both avid sports enthusiasts.
David’s extensive background in finance began at Ernst & Young in Orlando before joining the team at Morrison Homes, a top-20 national home builder. In 2009, economic challenges from the recession unexpectedly placed David in a season of unemployment. David’s obstacle unfolded a new level of compassion and understanding for those enduring the plight of unemployment. This journey ultimately led David in 2011 to an opportunity at Goodwill, in which he has been able to further Goodwill’s mission to transform lives by providing training, trade certifications, education opportunities and employment placement services.
David’s experience has brought him to be a natural spokesperson for Goodwill, educating the public and fostering relationships throughout North Florida with his passion for the work that is achieved every day. As his daughter says, “failure is just a launching point for potential greatness.”